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Guillaume Jacobs

Guillaume Jacobs

CEO & Co-founder @ Cosmy, ex-Publicis.

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The Complete Amazon Listing Audit Checklist for AI-First Optimization (2026)
eCommerce
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The Complete Amazon Listing Audit Checklist for AI-First Optimization (2026)

To audit your Amazon listing in 2026, evaluate both traditional SEO and AI-readiness factors. Check 25 traditional elements (title, bullets, keywords, images, A+ content) and 35 AI factors (intent clarity, use cases, conversational language, knowledge graph relationships). Score your listing 0-60 points, prioritize critical gaps, and fix issues systematically over 4 weeks.

7 Amazon Listing Optimization Tools for 2026 (Only 1 Understands AI)
eCommerceTools
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7 Amazon Listing Optimization Tools for 2026 (Only 1 Understands AI)

The Amazon marketplace in 2026 looks nothing like it did two years ago. With Rufus processing over 20% of Amazon's searches, CoSMo's knowledge graph determining product visibility, and AI agents making purchase decisions on behalf of customers, traditional listing optimization is dead. Keyword stuffing doesn't work. Generic bullet points get ignored. This comprehensive comparison reviews 7 major Amazon listing optimization tools with brutal honesty about their AI readiness. We evaluate Helium 10, Jungle Scout, ZonGuru, SellerApp, AMZScout, DataHawk, and Cosmy based on a single critical question: do they optimize for Amazon's AI-powered product discovery?

Amazon CoSMo Algorithm Explained: What Every Seller Needs to Know in 2025
eCommerce
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Amazon CoSMo Algorithm Explained: What Every Seller Needs to Know in 2025

Amazon didn't just update its search algorithm. It fundamentally rewrote how products get discovered. This comprehensive guide reveals how CoSMo's intent-based search actually works, why traditional keyword optimization is becoming obsolete, and the specific strategies winning sellers are using to dominate this new AI-powered marketplace.

The Complete Guide to Amazon Rufus: How AI is Transforming Product Discovery in 2025
eCommerceBest Practices
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The Complete Guide to Amazon Rufus: How AI is Transforming Product Discovery in 2025

Amazon just changed the rules of eCommerce. While most sellers optimize for keywords and A9 algorithm, Amazon's AI assistant Rufus is now processing over 13% of the platform's 2 billion daily searches — and driving $10 billion in incremental sales. With 250 million users and growing 140% year-over-year, Rufus isn't a beta feature anymore. It's the future of product discovery.