The Complete Guide to Amazon Rufus: How AI is Transforming Product Discovery in 2026
Amazon just changed the rules of eCommerce. While most sellers optimize for keywords and A9 algorithm, Amazon's AI assistant Rufus is now processing over 13% of the platform's 2 billion daily searches — and driving $10 billion in incremental sales.
With 250 million users and growing 140% year-over-year, Rufus isn't a beta feature anymore. It's the future of product discovery.
