A Seller's Guide to the Helium 10 Chrome Extension

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The Helium 10 Chrome Extension is a free browser add-on that gives you a behind-the-scenes look at the Amazon marketplace. It places key business data directly onto Amazon's product and search pages, turning your regular browsing into powerful market research.

In seconds, you can see estimated sales, revenue, and competitor information without switching tabs or leaving the page you're on.

Unlocking Amazon Data Without Leaving the Page

Imagine walking through a massive market where, instead of just seeing products, you could instantly see how many of each item sells per month, how much money it generates, and how tough the competition is. That is what the Helium 10 Chrome Extension does for Amazon sellers.

It helps solve a major challenge: making sense of the crowded Amazon marketplace. Instead of spending hours digging through data or guessing if a product will sell, you get a clear, immediate snapshot of the market. This helps sellers at every level:

New Sellers can quickly check if their product ideas have real demand.

Established Brands can monitor competitors and find new opportunities.

Amazon Agencies can conduct fast, efficient research for their clients.

This tool is a critical piece of the puzzle for competing in today's market. For example, in Israel's tech hub, home to over 500 Amazon agencies in Tel Aviv alone, extension downloads jumped by 62% by 2024. This growth helped the tool pass the 4 million user mark worldwide. You can see its popularity for yourself on the Chrome Web Store.

Seeing the Market Clearly

With a single click on any Amazon search results page, the extension opens a dashboard full of useful information.

The image above shows how it works. It displays key numbers like total revenue, average sales, and a "success score" for a search term. In seconds, you can understand a niche's potential and make informed decisions instead of guessing.

Core Tools Every Seller Should Master

Once installed, the Helium 10 Chrome Extension adds a powerful toolkit directly to Amazon's website. The key isn't to learn every feature at once, but to master a few core tools that help you turn data into smart business decisions.

Think of each tool as a specialist. One is your market analyst, another is your financial planner, and a third is an expert on customer feedback. Learning how they work together helps you build a complete picture of a product’s potential before you invest any money.

Here is a simple breakdown of the essential features. Each one is designed to answer a fundamental question you face when looking at a product or market.

Key Helium 10 Chrome Extension Features Explained

Feature	Main Function	Use It To Answer This Question
Xray	Provides a market-level overview of sales, revenue, and competition on a search results page.	"Is this market actually worth getting into?"
ASIN Grabber	Quickly copies a list of all product ASINs (Amazon Standard Identification Numbers) from a page.	"Who are my direct competitors here?"
Profitability Calculator	Estimates your potential profit for a product after all Amazon fees and costs.	"Can I genuinely make money selling this specific item?"
Review Insights	Gathers and analyzes thousands of customer reviews to find common comments and keywords.	"What do customers love and hate about the current options?"

These four tools work together to guide you from a broad market overview to the specific details of profit margins and customer feedback. Let's look at how they work in practice.

Xray for Taking the Market’s Temperature

The first tool, and the one you'll likely use most often, is Xray. It acts as your instant market research report. When you run Xray on an Amazon search results page, it reveals the entire niche, answering the big question: "Is this market worth entering?"

For example, search for "silicone baking mats" on Amazon and click the Xray button. You'll immediately see important data points like:

Total Revenue for the top products on that page.

Average Monthly Sales, which shows you the overall demand.

Average Price Point, so you can see if it matches your strategy.

Review Count, which indicates how established the competition is.

You are looking for healthy revenue spread across several sellers, not just one dominant brand. If one product is making 90% of the sales, you know it will be difficult to enter that market.

ASIN Grabber for Building Your Hit List

Next is the ASIN Grabber. An ASIN is Amazon's unique code for a product, like a barcode. This tool's job is simple but important: it quickly collects all the ASINs from a search page, helping you answer: "Who are my main competitors?"

After running Xray on "silicone baking mats," you can use the ASIN Grabber to get a clean list of the top 10-20 products. This list is extremely valuable. It becomes the basis for deeper analysis, allowing you to track their pricing, keyword strategies, and listing changes over time.

Profitability Calculator for a Reality Check

This might be the most important tool in the extension. The Profitability Calculator is available on individual product pages and answers the ultimate question: "Can I actually make money selling this?"

This tool is useful because it includes the many, often hidden, costs of selling on Amazon. You enter your product's details—dimensions, weight, manufacturing cost, and shipping cost. The calculator then automatically factors in Amazon's FBA fees, referral fees, and storage costs to give you a clear estimate of your net profit and profit margin.

For example, using it on a competitor's silicone baking mat might show that their apparent 35% margin is much lower after all the fees are considered. This kind of information is vital for making realistic financial plans.

Review Insights for Mining Customer Gold

Finally, Review Insights helps you understand what customers really want. It answers the question: "What do buyers love and hate about existing products?" Instead of you reading hundreds of reviews manually, this tool gathers them and filters them by frequently used phrases.

For our baking mats, it might quickly reveal that customers often complain about items being "hard to clean" or consistently praise products for their "perfect thickness." This is direct feedback from the market, pointing out specific problems you can solve or features you can emphasize to gain an advantage.

The use of these tools has grown significantly. In India's IT region, where Amazon's seller base is now over 1.5 million, the Helium 10 Chrome Extension is essential for handling the competition. Globally, it has reached over 700,000 users, with adoption in India’s IT sector growing by 45% between 2022 and 2024. In addition to the Chrome Extension, the main Helium 10 platform includes a comprehensive Helium 10 Dashboard that provides a central place to view your Amazon business metrics and tools.

How to Install and Get Started

Getting the Helium 10 Chrome Extension installed and working is simple and takes just a few minutes. You don’t need to be a technical expert; it's designed to get you from installation to research quickly.

The whole process involves three quick steps: adding the extension, connecting your account, and pinning it for easy access. Once you complete these steps, the tool will be ready whenever you browse Amazon.

This is what you'll see on the Chrome Web Store—the official Helium 10 extension page.

You’ll see the Helium 10 logo and a large blue "Add to Chrome" button. That's your starting point. It has been installed by over four million users, making it a standard tool for serious sellers.

A Quick Three-Step Setup

Follow this simple guide to get the tool working in no time. The goal is to make the setup process easy so you can focus on finding good products.

Find and Install the Extension First, open Google Chrome and go to the Chrome Web Store. Search for "Helium 10" to find the official extension. Click the blue "Add to Chrome" button. A pop-up will ask for permission; approve it, and the extension will install in a few seconds.

Connect Your Helium 10 Account Once installed, you need to log in to link the extension to your account. Click the new Helium 10 icon in your browser's toolbar. A login screen will appear. Enter your Helium 10 username and password to sync the tool with your subscription plan, whether it's free or paid.

Pin the Icon for Easy Access This final step is important for an efficient workflow. To keep the extension visible, pin it to your toolbar. Click the puzzle piece icon in the top-right corner of Chrome, which shows all your extensions. Find Helium 10 in the list and click the small pin icon next to it. The pin will turn blue, keeping the logo on your toolbar for instant access.

A Step-by-Step Workflow for Product Research

Knowing the theory is one thing, but using the tool in a real situation provides true clarity. Let's walk through a practical product research example to see how the Helium 10 Chrome Extension tools work together. This is a logical process for checking a product idea from start to finish.

Our product idea is 'stainless steel pet water fountains'. This is a specific niche with clear customer needs. We'll use the extension to determine if this is a good opportunity or a dead end by answering key questions at each stage.

This visual guide shows how to get the extension set up in a few simple steps, from installation to pinning it for quick access.

Setting this up correctly means the tool is always visible and ready to use as soon as you visit an Amazon page.

Step 1: Get a High-Level Market Snapshot with Xray

First, we go to Amazon and search for "stainless steel pet water fountain." As soon as the search results appear, we click the Helium 10 icon in our browser and open Xray. This gives us a high-level view of the entire market.

Xray immediately starts collecting data from every listing on the page. We are looking for a few key signs: Is the total monthly revenue for this niche large enough to be worthwhile? Is that revenue spread across multiple sellers, or is one brand dominating with 80% of all sales? And are the average sales and review counts so high that it would be too difficult for a new seller to compete?

If we see healthy revenue distributed among several sellers and a good mix of established and new products, we have a green light to proceed to the next step.

Step 2: Build a Competitor List with ASIN Grabber

Now that we know the market has potential, we need to identify our direct competitors. While still on the same search results page, we use the ASIN Grabber tool. With one click, it collects the unique ASINs (Amazon Standard Identification Numbers) of every product on the page and organizes them into a clean, downloadable list.

This isn't just a random list; it’s a focused group of the top players we need to analyze. We'll save the top 10-15 ASINs to guide our deeper research. This step turns a crowded search page into a manageable list of the exact products we need to compete against.

Step 3: Check the Financials with the Profitability Calculator

With our competitor list ready, we click on a few of the top-performing fountain listings. On each product page, we open the Profitability Calculator. This is where we assess the financial viability.

We'll need to make some educated guesses about the product's costs, such as manufacturing, shipping from a supplier, and any custom packaging. We enter these numbers into the calculator. It then automatically includes all of Amazon’s fees—FBA fulfillment, storage, and referral fees—to give us an estimated net profit and profit margin for each unit sold.

Step 4: Uncover Opportunities with Review Insights

Finally, we use Review Insights on those same top competitor listings. This tool helps us understand the customer's perspective. It scans and analyzes thousands of reviews, identifying the most common phrases and opinions people have about the products.

In just a few seconds, we might discover that many customers complain about fountains being "too loud" or that the "pump fails quickly." On the other hand, we might see consistent praise for products that are "easy to clean." This feedback is extremely valuable. It gives us a clear roadmap for how to create a better product.

By following this four-step process, the Helium 10 Chrome Extension takes us from a general idea to a data-backed decision. We’ve evaluated the market, identified our competitors, checked the profitability, and found clear opportunities to create something better. For more information on evaluating product trends, you can learn how to use a price history tracker for Amazon to identify demand cycles.

Are Helium 10's Numbers Accurate? And What About Privacy?

To use any tool effectively, you need to understand its limitations. One of the first questions sellers ask about the Helium 10 Chrome Extension is whether the sales and revenue figures are accurate. The short answer is that these numbers are sophisticated estimates, not a direct feed from Amazon's internal data.

Think of it like a very good weather forecast. It’s not just a guess; it's based on powerful algorithms and a large amount of historical data to make a highly educated prediction. Helium 10 analyzes a product's Best Sellers Rank (BSR), category, price history, and other factors to generate sales estimates. While they are often very close to the actual figures, they should be used as a guide, not as absolute fact.

How to Use the Data the Right Way

Since the numbers are estimates, the best way to use them is for strategic comparison.

For instance, if the Xray tool shows one product generates an estimated £20,000 a month and another generates just £2,000, does it matter if the real numbers are £19,500 and £2,200? Not really. The key takeaway is that one product has ten times the demand, and that's the actionable information you need to guide your research.

This approach helps you avoid getting bogged down in details and stay focused on the bigger picture. Use the numbers to identify trends, estimate market size, and create a shortlist of opportunities before investing more time and money.

What About Privacy and Permissions?

Another common question is about privacy. When you install the Helium 10 extension, it will ask for permission to "read and change data" on Amazon websites. This may sound concerning, but it’s a standard request and necessary for how these types of browser extensions function.

The extension needs this access to do its job—displaying its data dashboards on top of Amazon's pages and collecting the necessary information (like BSR and price) to perform its calculations. It’s important to understand what it doesn't do. The extension does not track your personal browsing history on other websites. Its activity is limited to the Amazon ecosystem where it operates.

This is an important distinction. You are giving it access to Amazon pages so it can provide value, not allowing it to monitor all your online activity. If you want to learn more about how third-party tools can securely interact with Amazon's platform, you can find information on official methods through the Amazon Product API. Understanding these boundaries allows you to use this powerful tool with confidence, knowing where the data comes from and how your privacy is handled.

Beyond Keywords: Optimising for AI Search

The Helium 10 Chrome Extension is excellent for analyzing the hard data behind Amazon search, such as keywords, sales volume, and competitor metrics. This information forms the foundation of solid product research.

However, the way customers find products is changing. With the rise of AI shopping assistants like Amazon's Rufus, search is becoming more conversational. People are asking questions instead of just typing keywords.

This change requires a two-part strategy. Your foundation is still the solid, numerical data you get from Helium 10. This is the 'what'—what keywords are people searching for? What products are selling? What is the total market revenue? This data is still essential for understanding market demand.

The second part is about the 'why'. Why should a customer choose your product over another? Why is it the best solution for their specific problem? This is where you begin optimizing for AI.

Adapting to Conversational Search

AI assistants do more than match keywords; they understand intent and answer questions. A shopper might ask, "Which stainless steel pet fountain is the quietest and easiest to clean for a small apartment?"

An AI won't just look for "pet fountain." It will examine listings, reviews, and Q&A sections for phrases that indicate "quiet operation," "simple to disassemble," and "ideal for small spaces." This is a new way of thinking about search.

This is also where your Helium 10 research becomes even more valuable. Use the Review Insights tool not just for product development ideas, but also for content ideas. If customers frequently praise a competitor's product for being "whisper quiet," that exact phrase should be included in your bullet points and product description.

This approach helps you remain visible in both traditional search results and the new, AI-powered conversational recommendations that are becoming more common.

Building a Future-Proof Strategy

Your workflow should now combine traditional data-driven SEO with this new conversational layer. You start with Helium 10 to validate a market and identify your core keywords. Then, you use that data to create a listing that speaks directly to human needs in natural, everyday language.

Here’s a simple way to combine both approaches:

Helium 10 (The 'What'): Identify high-volume keywords and analyze competitor revenue to confirm that a market is viable. This is your reality check.

Conversational SEO (The 'Why'): Use Review Insights to find common customer questions, complaints, and praises. Weave these natural-language phrases into your listing to answer those questions before they are asked.

For example, if reviews repeatedly mention "durable," don't just say your product is durable. Your listing needs to explain why it's durable, mentioning things like "304-grade stainless steel" or "a pump designed for 20,000 hours of continuous use." You can learn more about structuring your content strategy by exploring the role of AI in SEO, which provides more context on this evolution.

This dual strategy doesn't replace tools like the Helium 10 Chrome Extension; it makes them more effective. For sellers looking to stay ahead, exploring the best AI SEO tools for Generative Engine Optimization (GEO) can also provide a significant competitive advantage. By using data to understand the market and conversational language to connect with shoppers, you position your products to succeed in Amazon's changing search environment.

Ready to see how your products stack up in Amazon's AI-driven search? Get a free, actionable audit with Cosmy and turn AI recommendations into your competitive advantage. Visit https://cosmy.ai to get started today.